“Pantene”

Short Rationale :
Pantene Chrysalis is a film that exemplifies the power of inner beauty. It is a fitting story of a young girl who by virtue of her inner strength conquers the impossible. A four minute film that doesn’t serve as a sales spiel, but as an inspiration to route for self-confidence. And shine from within. You can shine’ is about unlocking ones true potential where brand Pantene is a part of that intimate journey of confidence and self discovery. Pantene is non-intrusive in this journey. It’s rarely seen. But it’s always a part of a woman’s journey. It manifests itself in and announces its presence in beautiful confident tresses.

Project name: Chrysalis
Client: P&G
Advertising Agency : Grey Thailand
Executive Creative Director : Sajan Raj Kurup
Copywriter : Raj Kurup, Thanonchai Sornsrivichai
Account Service : Shilpa Swaroop, Sariya Kunaprapakorn
Producer : Witchuda
Film Director: Thanonchai Sornsrivichai
Production House : Phenomena

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