Imitation Breast Project
Advertising Agency: High, Bangkok, Thailand
Creative Director : Danuthas Thamaraksa
Art Director: Danuthas Thamaraksa
Copywriters: Nanthawat Mankhong, Danuthas Thamaraksa
Photographer: Hong Tae
Retoucher: Tora
May 25, 2009 by thaiads
May 21, 2009 by thaiads
Takeda (Thailand) Ltd.
Advertising Agency : Far East DDB Bangkok
Creative Director : Gongpan Uphathumprungpong
Art director : Chitapol Vanijayananda
Copywriter : Somrut Kuljaruopas
Agency Producer : Kanpicha Techasan
Director : Chan R.Dejwattana
Production House : The Shood Bangkok
Cannes,Creative,Scam
May 20, 2009 by thaiadsCannes,Creative,Scam by Thor Santisiri, Translated by Thaiads
In Cannes 2009 there are the total amount of creative work round 22,000 work pieces which could be average to 20,000 baths per piece. Consequently they could be total 400 MB (1USD=35Baht) , excluding the entrance fee 100,000 baht per person. So if there were participating 8,000 people , it could be sum up to 800 MB. All the hotel reservation have to make via Cannes. In this case when you made a reservation on your own you paid 5,000 bth/night but if you did it via Cannes , the cost would be increased to 9,000 bth/night. Moreover if you choose the sea viewed hotel , the price would be rise to 40,000 bth/night. For the prize , If you had won it , you will definitely received a lion but if you want to own more , it will be sure that you have to pay about 40,000 – 50,000 bth./piece
Who get the profit from these ?
Client For Thailand , the client will attend a very short terms of reputation because receiving the award doesn’t mean the succeed. The main reason is because this award is judge by the committee , 20 people , from all over the world.
For Agency If you are an international , the reputation goes to the mother company because these awards could be evaluate to stock market.
In Thailand these award reflect the reputation among advertising creative which did not effect any factor to clients or you could say client would not come to you only because you won Cannes.
For creative they got fame , proud or they might be interested by others agency.
Consequently , France takes all the advantage from the worldwide creative which you could earn a billion in a week. Metaphorically Cannes is like the product of Louis Vuitton , you are not only bought the product because you could back home with the proud and the ego within. And even you are own them or not all the good point always bring in Loise Vuitton ‘s favour
But please do not get me wrong , I do not against of having an ego even the Cannes because anyway you cant resist that it impulses our advertising filed.
For all of this I just would like to warn you that you should attend this award with conscious and please be aware that they earn a lot on your ego.
When you want award so bad. It drive you to make Scam Ad which costs production , retouching , printing and sending fee for over million baths. I just hope that one day we still remember what is the core of advertising is it for award or is it for increase client’s market share.
To sum up with quote from K. Mum , Suthon Petchsuwann “It will be lookdown to my work , if it can only impress the foreigner committee instead of being talk of the town in my homeland ”
Source : Kosanathai.com
May 12, 2009 by thaiads
Tesco Lotus
Advertising Agency : BBDO Bangkok
Executive Creative Director : Suthisak Sucharittanontah
Creative Director : Subun Khow
Creative Group Head/Art Director : ariyawat juntaratip
Creative Group Head/Copywriter : Chanatthapol Tiensri
Photographer/ Retoucher : Anuchai secharunputong / Remix studio
May 6, 2009 by thaiads
Nissan
“Oops nissan navara 4×4 with 6 gear”
Advertising Agency : TBWA Thailand
Executive Creative Director : Veradis Vinyarath
Creative Group head : Tiratus Phaesuwan
Art Director : Tiratus Phaesuwan, Sabaiprae Mukdaprakorn,
Kanon Umpornsirirat
Copywriter : Visa Amranand, Natchalai Sukamolkol,
Peerakuan Khancharoensuk
Photographer, Retoucher : Chub Nokkaew
May 6, 2009 by thaiads
Boots Waterproof Plasters
Advertising Agency : McCann-Erickson Bangkok
Art Director : Boonyarit Watim
Copywriters : Thanasorn Janekankit
Photographer : Supachai Sriwanlapanon
Retoucher : Sombat Tiyaboon
May 3, 2009 by thaiads
Pz Cussons
Advertising Agency : McCann-Erickson, Bangkok
Art Director : Naree Leungvititgoon
Copywriters : Santi Suwanvalakorn
Photographer/ Retoucher : Chub Nokkaew
Thailand on clio 09 shortlist
April 30, 2009 by thaiads
Thailand has only 1 nomination for Yellow Pencils 09
April 30, 2009 by thaiads
April 19, 2009 by thaiads
BMW
Advertising Agency : U5opportunityknocks, Thailand
Creative Director : Tony Y. Hong
Senior Art Director : Paweena Leelasathaporn
April 13, 2009 by thaiads
BRASSO
Advertising Agency : JWT Bangkok
Executive Creative Director : Pinit Chantaprateep
Creative Director : Satit Jantawiwat
Copywriters : Taya Soonthonvipat
Agency Produce : Payung Siriprakhon
Production Company : Cine Sound
April 4, 2009 by thaiads
Scholl Sandal
Advertising Agency : LOWE Bangkok, Thailand
Creative Director : Supon Khaotong, Kittinan Sawasdee, Piya Churarakpong
Art Director : Porakit Tanwattana
Copywriters : Noranit Yasopa
Agency Produce : Nuch Lertviwatchai
Photographer/ Retoucher : Illusion, Bangkok
April 4, 2009 by thaiads
BMW
“Less fuel. More power.”
Advertising Agency : U5OpportunityKnocks, Thailand
Creative Director : Kornchanok Chidchaisuwan
Art Director : Somnyx
Copywriters : Peter Vaught-Yves OH, Pak Banchusanong
Released : March 2009
March 31, 2009 by thaiads
TOA anti slip
Advertising Agency Agency : TBWA\THAILAND
Executive Creative Director : Orawan Ditthayodhin
Creative Director : Wannasak Banchonchit
Art Director : Kotchakorn Jittopast, Peerayu Tongchaume
Copywriter : Surawut Prakumthong, Keeraburd Kijjaroenpoonsin, Jingjit Chaipayungpun
Hatari Electric Fan
Advertising Agency : Lowe Bangkok
Creative Director: Supon Khaotong, Kittinan Sawasdee, Piya Churarakpong
Art Director: Supon Khaotong, Porakit Tanwattana, Asawin Techasakulsin
Copywriter: Kittinan Sawasdee, Noranit Yasopa, Ekapol Srisuntornpinit, Piya Churarakpong
Photographer: Surachai Puthikulangkura
Illustrator: Surachai Puthikulangkura
March 31, 2009 by thaiads
AGS Four Winds International Movers
Advertising Agency : Saatchi & Saatchi Bangkok
Creative Director : Joel Clement
Art director : Joel Clement, Kittitat Larppitakpong
Copywriter : Joel Clement, Teewin Tientongtip
Producer : Jamie Popham, Saifful Shah
Director : Brad Hogarth
Editor : Ng, Chan Moon Chong
Production House : Passion Pictures
