Advertising Agency: McCann Worldgroup Bangkok, Thailand
Chief Creative Officer: Martin Lee
Art Director: Christo Tchobanov
Copywriter: Martin Lee
Published: September 2011
Cannes Good Work Contest for Wateraid WaterAid and its partners use practical solutions to provide safe water, effective sanitation and hygiene education to the world’s poorest people. http://www.wateraid.org PS. Sorry for wasted the water
Health workers save lives: Millions of moms and children could be saved if
world leaders invested in training and supporting more health workers,
especially in communities most in need. World leaders must make this
investment so that every mother and child has access to a health worker.
Global estimates suggest we need 3.5 million more health workers in developing
countries if we are to significantly reduce child deaths from threats like newborn
complications, pneumonia, and diarrhea by 2015.
Develop a short video (30 seconds – 1minute) encouraging people to sign
an online petition that asks world leaders to fulfill their commitment to
improving the health of mothers and children around the world by investing in
the training and support of more skilled health workers.